Don’t call Kylie Kelce a WAG. The acronym for the “wives and girlfriends” of professional athletes rankles the podcaster, who ...

Article 41 co-founder Vickie Segar — who has worked with the TikTok star ... a phenomenon dubbed the “Alix Earle effect.” It’s no surprise that, due to her influence, she can charge ...

Procter & Gamble hair care brand Pantene teamed with social media personality Alix Earle for a limited ... The campaign follows a viral TikTok post from Earle raving about the effectiveness ...

Alix currently boasts 7.4M TikTok followers, 4.2M Instagram followers, nearly 1M Snapchat followers, and 392K YouTube followers. In the past few months alone, Earle has posted lucrative paid ...