ChatGPT has transcended mere market presence to become a cultural shorthand for AI assistance. However, with this triumph comes the challenge of maintaining brand identity amid genericization.

Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...

Apple has the world's most valuable brand, according to a study by Kantar Brandz. This is the fourth year Apple has taken top ...

Topping the list for the fourth year in a row is Apple, according to Kantar BrandZ. ChatGPT and Chipotle also made the list ...

The top 100 most valuable brands across the world grew their brand value by 29% in the last 12 months to reach $10.7trn ...

The global top 100 brands are now valued at a combined $10.7 trillion. Kantar’s BrandZ report for 2025 crowned Apple as the ...

According to Kantar’s BrandZ report for 2025, the Apple name is the most valuable brand on Earth with a valuation of $1.29 ...

BrandZ report values the world's top 100 brands at $10.7 trillion, using a combination of financial performance and consumer ...

Learn how AI tools like ChatGPT can help photographers streamline workflows, attract clients, and elevate their marketing ...

In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion, Apple has once again led the ...

Companies like ChatGPT and Chipotle made their debut ... Topping the list for the fourth year in a row is Apple with a brand value of about $1.3 trillion. That's a 28% increase from 2024 ...