Netflix doesn’t just want to be part of the conversation when it comes to live sports — it wants to own it. With Christmas ...

Under the video commerce segment, the platform is seeing user engagement mostly in commodity and functionality videos.

Walt Disney Co.’s streaming strategy is all the more complicated after an action-packed week that began with plans to combine FuboTV Inc. with its Hulu + Live TV product and ended with a ...

From short-form videos, Creator Cities, to AI-driven shopping, Flipkart is transforming its platform to meet the ...

But within the streaming boom, one category is stealing the spotlight and rewriting the playbook for engagement: live sports and events.

1621 ET - Netflix says its live event strategy remains unchanged: "We remain focused on breakthrough events that our audiences love and any rights or event deal we pursue has to make economic ...

But media distribution increased 5%, to almost $2.9 billion, thanks largely to Peacock. The post Comcast: We’re Running A Broadcast-Plus-Streaming Strategy appeared first on TV News Check.

Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...

Amazon Doubles Down on Dual Streaming Strategy in India With Prime Video and MX Player Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first ...

Disney's fear of not getting sports streaming right is making the whole marketplace confusing for viewers. A newly announced deal between Disney and Fubo is set to give sports fans more streaming ...

Guillaume Aymé is CEO of Lenses.io, a pioneer in the streaming market that has transformed the way engineers work with real-time data. AI’s adoption rate is expected to dramatically accelerate ...

The Disney-owned network has big expectations for the forthcoming service. The post New ESPN Streaming App Marks Major Shift in Disney Strategy appeared first on Front Office Sports.