Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Even larger, well-known brands are leaping aboard, with companies like Fenty Beauty utilizing the Roblox commerce platform. The Weeknd is also offering a ticket for his upcoming film, paired with ...

creator studio Twin Atlas leveraged Roblox Commerce APIs in their games Creatures of Sonaria, Dragon Adventures, and World // Zero, resulting in six-figure commerce revenue during the first few weeks.

The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs to eligible Roblox creators. Shopify is the first ...

Gaming metaverse operator Roblox (NYSE:RBLX) reported in Q1 CY2025, with sales up 29.2% year on year to $1.04 billion. On the other hand, next quarter’s revenue guidance of $1.03 billion was less ...

In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...

Roblox Corp. RBLX is intensifying its push to capture 10% of the global gaming market, leveraging artificial intelligence, genre diversification, and strategic brand partnerships as central ...