CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie Moon Mammoths (also known as the Erie SeaWolves) are the product of a rebrand promotion from the "Last Week Tonight ...

The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s Last Week Tonight with John Oliver. After ...

HBO’s John Oliver, the host of Last Week Tonight, recently put out an offer to Minor League Baseball teams across the country ...

Pre-order jerseys, hats and more cool Moon Mammoths merch!

Add a new name to the Erie SeaWolves’ list of alternate baseball identities: the Moon Mammoths. In less than three weeks, the ...

The Erie SeaWolves have a new alternate identity. The team will rebrand as the “Moon Mammoths” for their home game against ...

The story of the Moon Mammoth goes back to 1991 when a scuba diver named George Moon found a nearly three-foot long bone ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...