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Paramount Global Renews Contract With Nielsen

Variety on MSN · 9h

Paramount, Nielsen Strike New Measurement Deal, Ending Months-Long Feud

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

Deadline on MSN · 9h

Paramount Global Renews Contract With Nielsen After 4-Month Dispute

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal spans multiple years, effective immediately, and includes measurement for all Paramount platforms including national and local broadcast,

The Hollywood Reporter on MSN · 2h

Nielsen, Paramount Sign Multi-Year Deal, Ending Contract Dispute

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across Paramount Global ‘s linear network and streaming portfolio. The two companies had been at odds since October, when their previous contract expired.

Sports Business Journal13h

Nielsen out-of-home at 100% ahead of Super Bowl

Just in time for the Eagles-Chiefs Super Bowl on Fox on Sunday, Nielsen has increased its out-of-home measurement to now ...

Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

6don MSN

TelevisaUnivision, Nielsen Squabble Over Single Household That Appears to Skew Spanish-TV Ratings (EXCLUSIVE)

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

The Wall Street Journal on MSN10d

Nielsen to End Panel-Only Ratings That Have Measured TV for Decades

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

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