Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's what the strategy involves.

The company is looking to CEO Brian Niccol to help orchestrate the turnaround, and he sees a reason to be optimistic despite the issues the chain is currently facing. "Unfortunately, I think there were some choices made before me that really set us back on our ability to create that great customer connection between our barista and customer and provide the type of customer service that the Starbucks brand,