Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who have ad blockers enabled, instead blaming ad blockers themselves for any “suboptimal viewing experience.” Users have complained of seeing unskippable YouTube ads ranging from a few minutes to several hours in duration.

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On Reddit,

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

YouTube users are reporting seeing unskippable multi-hour ads, but it seems like they might be limited to users running ad-blockers.

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more.Users are witnessing ads ranging from 58 minutes to as long as 10 hours.

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual video being watched.

Ads that are 60, or even 120 minutes long on YouTube: and the best part is that they can't be skipped. I guess we've reached the lower circles of hell now.

A child mistaking an adult actress in an explicit ad for a popular YouTuber is yet another troubling example of YouTube's ongoing bad ads problem.