Whether it’s your first time out on the hard water or the hundredth, a good ice fishing reel is one of the most important pieces of gear. There are a bunch of options out there—from inline to spinning ...

Just like open water fishing, success on hard water requires using the right tools for the job. Dr. Jason Halfen No different than in open water, each trip on the ice is unique: we fish at different ...

Ice fishing gear is marked way down for Black Friday including Clam shelters, $100+ off augers, 50% off rods and reels, and ...

Fishing rod and reel combos are a convenient way to get out on the water quicker. While you can always pair a rod and reel together on your own, trying to find the right setup can be overwhelming and ...

Get ready for ice fishing season with this full gear-prep checklist. Shelters, augers, electronics, lures, rods, reels, ...

Fishing on budget? Look no further... Up here in Wisconsin, it's almost time to retire the bass rods and bust out the ice fishing gear, but that doesn't mean we can't still do a little shopping for ...

Anglers once again have reason to be excited about all the new fish-catching tools available for the 2025-26 hard-water ...