Orlando Sentinel

Unsung: The Sears Wish Book, a ghost of Christmas past

The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted ...
Business Insider

Sears will not be printing its iconic holiday Wish Book one year after bringing it back from the dead. Take a look at the catalogs through the years.

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The Dispatch / The Rock Island Argus

Sears revives Wish Book after 14-year hiatus

CHICAGO (AP) -- For decades, the Sears Wish Book was holiday treat, scrupulously studied, dog-eared and circled by generations of children hoping for the best on Christmas morning. Now, 14 years after ...
News Tribune

Sears ‘Wish Book’ is back, which makes us wistful for its former catalogs

Ruth Parrington, librarian in the art department of the Chicago Public Library, studies early Sears Roebuck catalogs in the library's collection, in Chicago. The catalog Parrington is holding features ...
Naija Gist - Latest

Sears will not be printing its iconic holiday Wish Book one year after bringing it back from the dead. Take a look at the catalogs through the years. (SHLD)

Sears has printed its holiday Wish Book almost every year since 1933. See what it's looked like throughout the years. In 2017, Sears brought back the Wish Book in print and digital. But this year, ...