The first Sears Christmas Book, in 1933, was a modest 87 pages. It offered fruitcakes and Mickey Mouse watches and live canaries. By 1968, the catalog had ballooned to 608 pages, and sold quilted ...

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One of the best Christmas or Hanukkah presents that young baby boomers like me got even before the holidays did not cost our parents anything. This gift was as magical as many of the costly gifts that ...

Ruth Parrington, librarian in the art department of the Chicago Public Library, studies early Sears Roebuck catalogs in the library's collection, in Chicago. The catalog Parrington is holding features ...

While it’s not exactly accurate to say the Big Book is back, Sears has created a holiday Wish Book catalog for the first time in 14 years. The more contemporary looking, slimmed-down version of the ...