The Milan Cortina Winter Olympics kicked off with an opening ceremony on Friday that averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen ratings and digital data from Adobe Analytics.

A speedskater and bobsledder have been chosen to represent the U.S. during the Parade of Nations at Friday's opening ceremony in Milan. (Photo: AP)

Academy Awards-nominated costume designer Massimo Cantini Parrini raced against time for this one-of-a-kind project in his artistic career.

And NBC will likely get big numbers again on Sunday as the network airs both Super Bowl LX and its Olympics coverage.

The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony, seeing a 34% uptick from the 2022 Beijing Winter Olympics. The opening ceremony, which kicked off at 11 a.

The 2026 Winter Olympics officially get underway on Friday, Feb. 6 with the opening ceremony. But at what time is it? Here's what to know:

The 2026 Winter Olympics officially start Feb. 6. Here's how to watch, including time and streaming information for the opening ceremonies.

Saturday's cross-platform telecasts turn in the largest audience for the winter games since 2014.