It announced a major new product line.

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

OAKLAND, Calif.--(BUSINESS WIRE)--In a world of one-trick ponies, e.l.f. delivers a glow that really goes the distance. e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), launches a new ...

E.l.f. Cosmetics has launched a beauty shopping app for the just-released Apple Vision Pro, according to a press release. The app, called “your best e.l.f.,” makes E.l.f. one of the first beauty ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

Fast-growing Los Angeles beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands e.l.f. Beauty has signed a definitive agreement to acquire rhode, a ...

e.l.f. Beauty shares plunged after Q2 2026 revenue missed estimates and management issued cautious guidance, sparking a 40% decline from pre-earnings levels. Short-term U.S. sales decline stemmed from ...

e.l.f. Beauty (ELF) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.

Jul 9, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced it is giving away thousands of driving lessons to UK learners with ...