Shopping for bras, panties, swimsuits and lingerie isn't a simple task. With restrictions on in-store try-on and dressing rooms, finding the right fit for these clothing items is even more challenging ...

Wholesale is not a critical part of Adore Me’s overall strategy this year, according to Ranjan Roy, the brand's vice president of strategy. But that is exactly why the direct-to-consumer brand has ...

Approximately 27,789 North Carolinians who currently have unused Adore Me store credits are eligible for refunds, NC Attorney General Josh Stein announced Monday. Stein said North Carolina and several ...

Adore Me has a new home — inside Victoria’s Secret. “I’m absolutely delighted to be announcing this transaction, welcoming Adore Me into the VS&Co. family,” Martin Waters, chief executive officer of ...

CHATTANOOGA, Tenn., Nov. 11, 2019 /PRNewswire/ -- Adore Me, the disruptive ecommerce lingerie startup, opened its sixth and largest store to date this weekend at Hamilton Place Mall in Chattanooga, ...

Subscription lingerie service Adore Me accused the popular social media site TikTok of racism and fatphobia in a lengthy Twitter thread last week. “We’re taking a break from tweeting about lingerie ...

All lingerie companies hire hot women to flaunt their wares. Adore Me goes (many) steps further–and the data is full of surprises. Sex doesn’t sell, so forget the boudoir shot. Blondes don’t work.

Adore Me customers can interact with store associates virtually while in fitting rooms. WAYNE, NJ — Lingerie store Adore Me is coming to the Willowbrook Mall. The Willowbrook location is slated to ...

Victoria’s Secret said Tuesday it has signed a definitive agreement to acquire Adore Me, a lingerie startup known for its wide array of sizes, for $400 million in cash. The move comes as Victoria’s ...

Watch out, Victoria's Secret. There's a new lingerie company in town. Adore Me, which was named Inc.'s No. 2 retail company and No. 14 overall company on its prestigious Inc. 5000 list, is growing at ...