Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

In the golden age of video, there is more content than ever before – from traditional TV to online video, and streaming platforms – and where there is content, there are advertisements. Brands ...

GetHookd, a platform that specializes in AI-powered tools for ad generation and competitor analysis, has released a new guide on the importance ...

Short-form video, Thought Leader Ads, personalized creative, and Qualified Lead Optimization are showing promise. Here’s how ...

Google has found another way to turn your eyeballs into money: by turning paused YouTube videos into a new real estate for ads. A YouTube communications manager told The Verge they’ve seen “strong ...