With a new year ahead, it’s time to look at and prepare for what comes next. As marketers, we must be incredibly nimble because few industries evolve as quickly. Consumer sentiment can change on a ...

Add Yahoo as a preferred source to see more of our stories on Google. A TV advertisement for “Trumpy Trout” is going viral for selling a talking fish head that resembles former president Donald Trump.

There’s a marketing practice called Anchoring, where a mediocre product is offered at a similar price to the one the manufacturer actually wants to sell. Sure, you can buy the base model but the next ...

Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.