Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...

Scope: The Washington-based advocacy group has put its creative and media business into review, Ad Age has learned. BBDO is ...

Landing a role at an agency has grown more complicated than simply building a polished portfolio and mastering a platform or two while in school. As newly graduated college students emerge into the ...

Ad Age’s 81st annual Agency Report. Links to agency company rankings, stats and analysis from Ad Age Agency Report 2025. Facts and figures on agency employment and revenue.