Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

As part of a“CMO Insight Series,” I’ve interviewed several marketing leaders regarding their biggest challenges. Two topics consistently come up in my discussions: 1) the need to move faster, and 2) ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Dany Lepage discusses the architectural ...

Simply applying a new methodology to your marketing practices is no guarantee that your marketers will magically become more effective and productive. Simply applying a new methodology to your ...

Organizations eager to embrace Agile marketing techniques must first educate and prepare their teams on the benefits and reasons for adopting the approach. It should come as no surprise that there is ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Given that my company sells an agile platform and has more than 5,000 ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

Opinions expressed by Entrepreneur contributors are their own. Is “agile marketing” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by ...

Your marketing team has a weekly brainstorming session, yet delivering results has been slow. You have conducted massive strategy sessions, but implementing the tactics have cost you considerable time ...