Since 2011, Apple CEO Tim Cook has reshaped the company with in-house chips, innovative devices, expansion into budget markets, and massive financial growth.

Apple's annual developer conference kicks off on June 8, and PCMag will be on the ground in Cupertino to bring you the news as it happens. Here's what to expect, including an AI-centered Siri update,

WWDC Will Be Tim Cook's Swan Song. I Expect Something Siri-ous

Apple CEO Tim Cook's move to executive chair spurred commentary from tech leaders Sam Altman and Palmer Luckey, as well as Warren Buffett.

This is read by an automated voice. Please report any issues or inconsistencies here. Tim Cook had a lot to prove when Apple co-founder Steve Jobs handed over the reins as chief executive nearly 15 years ago. Jobs was known as a creative visionary, a fiery ...

WWDC 2025 marked the beginning of Apple's biggest AI push to date. The last year has seen a steady rollout of Apple Intelligence features across iPhone, iPad and Mac, revamping Siri's capabilities, adding generative tools to core apps and giving developers new ways to build with AI.

President Donald Trump addressed Tim Cook’s decision to step down as Apple’s CEO in a Truth Social post on Tuesday morning, describing his first interaction with the billionaire executive during his first term, which he described as the “head of ...

On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production.