Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Parachute, the direct-to-consumer brand known for its ...

Before starting Parachute, Ariel Kaye worked in advertising, but always had a passion for home and design. Outside of her corporate job, she enjoyed interior design, helping friends redecorate their ...

It’s no surprise that after 10 years, Parachute, the home lifestyle brand, stands as the dust settles from the direct-to-consumer boom. Founded by Ariel Kaye in 2012, Parachute has developed a loyal ...

Ariel Kaye founded the brand Parachute in Los Angeles in 2014 to sell high-quality bedding. She became known for her soft, comfortable sheets, towels, robes, rugs and mattresses. Her first book, “How ...