For years, back-to-school advertising was largely treated as a scale and delivery challenge. Brands flooded consumers with ...

Kohl's is launching a new back-to-school campaign to build on its better-than-expected first-quarter results. The campaign ...

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The value-oriented, family retailer is prioritizing Nike, Levi's, opening prices on private brands, and an overall simpler ...

Value, cost and well-worn tropes are dominating back-to-school marketing this year. While some would argue that there’s comfort to be found in the familiar during a chaotic period, Gen Z retailer ...

The back-to-school shopping season generates more than $70 billion in revenue for the retail industry each year, with roughly a third of that total being spent online. That’s big money. It’s also a ...

Katie Eshuys shares how That's it. leverages its ambassador program for authentic UGC, balances DTC and retail strategies, and uses campus partnerships to boost awareness and trial among parents and ...