Apple can generally be relied on for clever, well-produced ads, but it missed the mark with its latest, which depicts a tower of creative tools and analog items literally crushed into the form of the ...

Apple’s latest advertisement for the iPad Pro has caused quite a stir online, sparking a debate about creativity, technology, and the role of advertising in modern society. The ad, which features a ...

Apple apologized Thursday for it’s viral “Crush” iPad Pro ad after it was ridiculed for being anti-art and representative of big tech’s “destruction of the human experience” (per Hugh Grant). In a ...

Apple unveiled its new iPad Pros this week, but after a misguided advertisement sparked a controversy which threatens to overshadow the new tablets, Apple has made an uncharacteristic about-face. The ...

Tech giant Apple on Thursday issued an apology following widespread backlash over a new commercial released earlier this week for the latest iPad Pro which shows an array of artistic tools and objects ...

When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint ...

Apple’s VP of marketing Tor Myhren said of the new iPad Pro ad, ‘We missed the mark with this video, and we’re sorry.’ Barely 48 hours after launching it, Apple is apologizing for its ad for the iPad ...

Even the biggest companies have been caught up in social-media backlashes, from Adobe’s “tone-deaf” software smile correction to Google’s “embarrassing and wrong” AI tool. But I didn’t think much of a ...

Apple has scrapped plans to run its infamous iPad Pro "Crush" ad, issuing an apology for coming off insensitive toward artists. At Tuesday's Apple Event, Apple unveiled its new iPad Air and iPad Pro ...

The dystopian spot, which depicts the relentless destruction of instruments and artworks, marks a dark turn for the company and begs the question: Will 2024 be like 1984? By Julian Sancton Senior ...