Best Alternative to a Negotiated Agreement (BATNA) is a well-known concept, coming out of the work of the Harvard Negotiation Project and immortalized in the 1981 book Getting to Yes. It means what ...

Dr. Melody Bell is a personal finance expert, entrepreneur, educator, and researcher. Melody now develops personal finance curricula, teaches postsecondary business and finance courses, and provides ...

Forbes contributors publish independent expert analyses and insights. I cover the steps and stories of side hustles and second careers. I’m a big believer in getting paid for what you are worth, and ...

Opinions expressed by Entrepreneur contributors are their own. So, you’re ready to negotiate with your VC, and you know this will be a zero-sum game. Every decision is a shift of risk, reward or ...

How can we get what we really want and at the same time deal with the needs of others in our lives? Perhaps no human dilemma is more pervasive or challenging. —W. Ury The Best Alternative to a ...

BATNA is an acronym for “Best Alternative To a Negotiated Agreement”. It is a term coined by Rodger Fisher and William Ury in their 1981 best-seller Getting to Yes: Negotiating Without Giving In.

So, you’re ready to negotiate with your VC, and you know this will be a zero-sum game. Every decision is a shift of risk, reward or control. You’ll need to be prepared to compromise on some things, ...