It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

Let's try to understand this field called behavioral design or, in other words–the architecture of choice. Lately, there has been quite a bit of buzz around the subject of "behavioral design" and ...

Led by Sille Krukow from Krukow Behavioral Design, this playbook leverages behavioral science and choice architecture principles to inspire circular purchasing. It explores social triggers, emotional ...

“ Apple Watch is the most personal device we’ve ever created,” said Apple CEO Tim Cook at the Flint Center last month. He went on to bullet the much-anticipated wearable as "an extremely precise and ...