As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Through in-depth qualitative research, we aligned on the following foundational principle for U of U Health: Caring Now, Pioneering the Future. This is a phrase that encapsulates the essence of the ...

Opinions expressed by Entrepreneur contributors are their own. Building a market share that drives positive margins rarely happens by accident. It requires business awareness, a feasible concept, a ...

Branding can make or break a business, particularly in its infancy. It’s not uncommon to see significant business ideas fail due to brand positioning that misses the mark. If used wisely, branding can ...

A: The answer might seem obvious, but it is true. The best way to position a product as a premium brand is with a high price. Price sends a psychological message related to value: things that cost ...

ZURICH--(BUSINESS WIRE)-- ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...