Bayer’s Alka-Seltzer is using that play on its iconic “Plop Plop, Fizz Fizz” slogan to help promote the brand’s new Fizzy Melts, said to provide all the benefits of the original Alka-Seltzer without ...

Alka-Seltzer has been a go-to solution for hangover relief since its launch during Prohibition. Still, the product has rarely been pitched to consumers with that angle in mind. Instead, its ability ...

Plop, plop, fizz, fizz ... you know the rest, even though it’s been 26 years since the famous Alka-Seltzer jingle graced prime time. In fact, the last year ads featuring the catchy tune were broadcast ...

A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...

For most of us, when we think of Alka Seltzer, the catchy jingle from the 70s is the first thing that comes to mind: "Plop, plop, fizz, fizz, oh what a relief it is!" And while the ad highlighted the ...