Rob Gronkowski, George Kittle, and Greg Olsen are tight ends, a pass-catching position in football. The term “tight end” is also a wondrously pliable euphemism. Naturally, the pharmaceutical company Novartis is using these tight ends for a commercial about prostate cancer screenings. Do you get it? We’re talking about butts.

According to Come Near, the group managing the He Gets Us campaign, after airing commercials in three previous Super Bowls, they have seen nearly 10 billion video views, more than 70 million visitors to their website HeGetsUs.com and an awareness of the campaign so high that 40% of adults in the U.S. now know about He Gets Us.

God Bless America" were the first and few English-language words uttered by the Spanish-language global superstar Bad Bunny, who then proceeded to list countries in the Americas, including the United States and Canada.