As CMO at Zappi, Nataly Kelly is responsible for growing the brand and demand for its agile market research platform. In today’s business landscape, data reigns supreme, and for chief marketing ...
Models built on fixed demographic inputs are increasingly misaligned with how consumers behave across different moments. To ...
As someone who has navigated the intricate tapestry of eight countries across three continents, I’ve learned firsthand that understanding language and culture is not just a nicety in global ...
Retail media investment is accelerating globally, with 67% of CMOs planning to increase spending on retail media networks (RMNs) in 2026. Yet only 53% believe today's RMNs provide adequate measurement ...
Today, many brands and organizations rely on various forms of market research to guide their decision-making strategies. The problem is that the nature of how brands conduct this research often means ...
In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...
It's the worst-kept secret in business. Despite countless tools, channels to reach consumers, and stunning AI advancements, brands still struggle with the basics: understanding true consumer ...
Consumer-facing businesses are sitting on troves of data, but it's often in silos. Think of all the focus groups and surveys that were conducted in the past, which are now gathering metaphorical dust ...
Ann & Robert H. Lurie Children’s Hospital of Chicago Expands Partnership with NRC Health to Strengthen Consumer Insight and Online Reputation Strategy NRC Health today announced that Ann & Robert H.
Our latest Audio Tech Lifestyles survey shows that consumer behavior surrounding home audio continues to shift. From battery life concerns to regional variations in device ownership, these insights ...
Consumer Insight, Media and Competitive Intelligence at Britannia Industries, has resigned from his role, the company said in ...
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