Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what it is. Here’s what you need to know. Many ...

Content is everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads?

In the beginning, we all asked, “What is content marketing?” Then, “Does it really work?” These days, there’s no longer any doubt. Content marketing works. The success of content marketing has become ...

If you want to rank, you’re going to need links. And in order to get those links, you’ll need to have 'linkable' content that resonates with your audience. I can’t tell you how many times I’ve read ...

Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an ...

Welcome back students! Hope you all had a wonderful summer. My name is Professor Ryan Kettler — welcome to Content Marketing 101.My job is to help you be successful with your content marketing efforts ...

Opinions expressed by Entrepreneur contributors are their own. Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise ...

Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an ...