SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

Remote creative collaboration has become an increasingly common reality for many professionals, including those in the marketing and advertising industry. A recent report from Filestage, based on 366 ...

Collaboration between team members, and even entire teams serving the same vertical, is a standard practice for most companies. While cross-functional, interdepartmental collaboration may be less ...

On one hand, the possibilities are endless, on the other, the possibilities are endless. By providing the right structure to allow your creative team to focus their creative energy more efficiently ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

CTO Stephan Pretorius explains how WPP has been through a reflective process that asks the question: what does creative marketing look like when AI can create content? WPP describes itself as ‘The ...

The goal should be to use AI not just as a tool for efficiency but as a catalyst for exploring new dimensions of creativity, with human imagination and emotion at its core. As with any powerful new ...

The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...