A recent ad campaign launched by Dairy Queen was pulled after it was received as coldly as the blizzard treats the company is famous for. The campaign was designed around the concept of guilt-tripping ...

Having just launched a new marketing campaign (in advance of the summer ice cream season), Dairy Queen may be having a bit of trouble resonating with the younger demographic. According to YouGov ...

In a now-pulled ad, Dairy Queen said it was trying to appeal to parents to stow their smart phones and pay attention to their precious progeny. And buy Blizzards, of course. That's not what came ...