On March 14, residents of Earth will be treated to a celestial phenomenon: the Total Lunar Eclipse, in which our planet sits directly between the sun and the moon and causes the latter to be obscured by Earth’s shadow.

Capri Sun has launched its first-ever glow-in-the-dark pouch, known as Moon Pouch, in honor of the upcoming Total Lunar Eclipse. The total lunar eclipse, also known as a Blood Moon, occurs when the Earth is fully positioned between the sun and the moon.

In celebration of the rare total lunar eclipse, also known as a "blood moon," happening on March 14, the beloved juice brand is releasing a cosmic new flavor in glowing packaging

Capri Sun now shares another thing in common with NASA. The juice brand and space agency are already using the same foil for their drink packages. Now both are moon-bound.

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.