Lena Franklin has been named vice president of marketing, Def Jam Recordings, it was announced Thursday by Jeff Harleston, interim chairman & CEO. She came to the label in June after five years at ...

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

In his previous role at the company, Wong worked to develop marketing campaigns for artists such as Mariah Carey, The Killers and Bon Jovi. Wong got his start in the music industry at the age of 16.

Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

Def Jam Recordings' Senior Director of Marketing & Development, Rob Caiaffa, has just been promoted to Vice President of Marketing. Earlier today Chris Atlas, Def Jam's Executive Vice President of ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Odd Future fans who had July 17 marked on their calendars got a pleasant surprise late last night. When asked Sunday night whether Ocean’s semi-coming out affected the album’s marketing plan, Def Jam ...