Your advertising activities should be an important component of a carefully thought-out strategic marketing plan. Organizations typically budget no more than 1-3 ...

Rather than spending excess resources in a 'shotgun' approach to marketing, or trying to manufacture all products for all people, commission or conduct a segmentation report to help your management ...

The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

Segmentation is a common strategy used in marketing to break down a large target audience into smaller, more homogenous groups of customers. The benefits of market segmentation allow you to make ...

Nothing lasts forever. Industries transform. Products evolve. Consumer tastes change. As you market your business, things will happen. That’s why it’s important for marketers to be open-minded. If you ...

It’s a cardinal rule of consumer marketing, learned in the first year of business school: You must segment your market. The principle has prompted an endless quest by marketers and their ad agencies, ...

Here's every type of demographic data Google collects, potential issues with this data, and examples of how PPC pros can use this information to better optimize accounts. Recently, when Search Engine ...