It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...

Readers and business clients give me the best ideas for topics for this column. Last week a reader came over to my table while I ate lunch and asked me "Dean, I am curious about some business terms.

To succeed, a strong business will need an excellent, well coordinated marketing effort. To generate the sales that make business owners sleep well at night, your business will need a good marketing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In many companies the relationship between sales and marketing is a very ...

The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

The business plan and the marketing plan are both essential aspects of successful businesses. These plans not only help businesses organize their operations, but help benchmark their success or ...

What is the difference between marketing and public relations? Many people use the two as though they are the same or combine the two into one. Both are ways to communicate with audiences. Both are ...