Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities. The tool’s main ...

Disney has added Amazon Web Services (AWS) and Google Cloud to the cloud services that are interoperable with its clean room. The update expands the scale and support available for ad campaigns fueled ...

Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+. “Our highest ...