Hershey’s Reese’s brand unveiled its Super Bowl plans this week which include an in-game 30-second spot that celebrates the brand’s Chocolate Lava Big Cup that was introduced in August 2024. The ad, ...
The ‘Don’t Eat Lava’ campaign won Gold in Creative at The Drum Awards for Marketing, leveraging a satirical approach to highlight the delicious chocolate lava in REESE’S Chocolate Lava Big Cup, ...
Hey, PSA: Don't Eat Lava. Eat Reese's Chocolate Lava. HERSHEY, Pa., Jan. 31, 2025 /PRNewswire/ -- Hold on to your chocolate and peanut butter-loving grandma…because It's Lava Time, Baby! Ever since ...
Fans of hilarious Super Bowl commercials – like the one with Meg Ryan and Billy Crystal – will appreciate Hershey's 2025 ...