On average, businesses garner an email marketing ROI of $10 to $36 per $1 spent, according to a 2025 study by Litmus. That’s why email marketing is widely considered the driver of the highest rate of ...

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...

Are you feeling better or worse now that your "GDPR cleanse" diet has run its course? Those GDPR re-opt-in emails you've been sending (whether you needed to or not) reduced the size of your database.

AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...

Sending emails that don’t get engagement is no fun. Many marketers and business owners lose motivation when they can’t find a way to improve their clicks. After all, your email metrics paint a picture ...

What are the best kind of emails to send? Behavior-based. Not only do they way outperform batch-and-blast emails, but they are also edging out journey-based messages, according to Email Benchmarks ...

Opinions expressed by Entrepreneur contributors are their own. Email marketing is an affordable marketing tool for converting prospects into buyers and buyers into repeat buyers but, unless done well, ...

The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There are half a dozen key metrics that you should keep ...

Before sending your next campaign you should stop and ask yourself: What is the goal of my email marketing? Is it to generate more leads? To convert more leads into customers? Increase sales? Whatever ...