Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

Influencers who frequently switch between emotions during livestreams may attract more likes and comments, but they are ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...

When I finished my study as a professional certified coach (PCC) — my niche being leadership, communication and business — I started revisiting various aspects of marketing that keep the consumer at ...

Imagine you’re watching a TED Talk live. The speaker you’ve been highly anticipating is a minute into the talk. What if, without warning, the speaker stopped talking and started crying? What would ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B.

Marketers are shifting focus from data to emotional resonance. Emotional metadata redefines ad relevance in a mood-driven market. Pricing tactics based on emotional states could transform consumerism.