Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

When it comes to mobile marketing, here is a word of caution: It is about using the medium intelligently and not bombarding consumers with so much untargeted SMS advertising that they become ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...