Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...

Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

In the aftermath of his split with Jennifer Lopez, Alex Rodriguez is trying his hand at becoming a beauty mogul, having partnered with Hims & Hers to develop the brand’s first makeup for men. Meet The ...

As former president Donald Trump's running mate for the 2024 election, we've been seeing a lot more of JD Vance on our screens. But there's one particular detail that some viewers have been discussing ...

Today we see makeup as mainly used by women and in many work settings, women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean ...

CVS, the country's largest drugstore chain, is making the biggest bet on the category in the U.S. yet, by adding a cosmetics line from Stryx, a brand launched last year, to 2,000 stores (about a ...