Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and ...

Hard to believe it nowadays, but ads matter, even among Millennials. The top ad last year, based on Nielsen's "Branded Memorability Index" measure of viewers' ability to recall an ad and brand 24 ...

If you ask people what they think of commercials in general, you'll likely hear that they're annoying, they interrupt shows, and that people wish there were fewer of them. After all, that's why people ...

Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...

These fast-food fails show the huge gap between ads and reality, from sad burgers to tiny portions that left customers seriously disappointed.

Children and teenagers are being bombarded with videos and pictures of unhealthy food online, polling suggests. The poll added that youngsters more likely to engage with content about junk food if it ...

Fresh. Clean.Real. These are the words fast food chains love to plaster across their storefronts, menus, and billion-dollar ...

Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent Dartmouth-led study ...