Metrics miss why. Behavioral data tracks what happened, but it rarely explains why customers act or leave. Feedback loops fill in those gaps. Ask, act, announce. Closing the loop requires three steps.

When sea ice melts, it can lead to faster warming because water absorbs more heat than ice does. That’s one of more than 25 climate feedback loops found in a recent study from Oregon State University.

It’s hard to escape the reality that the world is not doing well in responding to climate change. According to the most recent United Nations' Intergovernmental Panel on Climate Change report, global ...