Ride the bull, win the buckle. Stay on for eight seconds and you've got a shot. That's what it's all about for Jorden Halvorsen and the women of the Elite Lady Bull Riders. The stories of these women ...

One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...

Women bull riders take center stage in the new series "Not Her First Rodeo." The upcoming series follows the Elite Lady Bull Riders, an all-women's bull riding association aiming to pave the way for ...

Opening Shot: At a rodeo in Nocona, Texas, an announcer warms up the large crowd. “Folks! How many of y’all wanna see a cowgirl ride a bull tonight?” As rodeo season begins, Halvorsen has a ...

To be successful, riders need to hang onto the bulls for a minimum of eight seconds and can receive a higher score by doing ...