Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

Fevicol has once again captured attention online with a witty ad that shows how its strong glue could have saved the Louvre museum heist, leaving no chance for anyone to steal anything glued with ...

To celebrate 60 years of operations, Fevicol has unveiled a new campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the ...

Adhesive brand Fevicol has used the daylight robbery at Paris's Louvre Museum, where thieves stole jewels worth nearly Rs 896 crore, to advertise its glue. The brand shared an image of an emerald ...

When Cersei Lannister, Queen of the Seven Kingdoms in HBO’s telly series ‘Game of Thrones’ said, “I wanted those elephants” in season seven’s premiere episode, the Internet got a new meme. Lannister, ...

Suffice to say that Fevicol ads are timeless. Since their debut on television in 1997, Fevicol has not only entertained but also nudged us to bring out our own version of the ad. If you are one of ...

From school projects to sticking together a broken household item, Indians for decades have trusted Fevicol. This brand has become synonymous with adhesives in India and is one of the essentials in ...

New Delhi: Fevicol, the adhesive brand which promoted the concept of strong bonds, has launched a heartwarming campaign after touching the 60 years milestone in its quintessential humorous execution.

Born in 1959, Fevicol from Pidilite has become synonymous with adhesives for consumers. This bond can be attributed to the strong communication the brand has built over its 60 years of operations.

New Delhi: We have used glues and adhesives like Fevicol and Fevikwik to fix, attach, and repair objects. We have used these pastes numerous times to solve our ‘broken issues’ but, have we ever ...