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Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. When people talk about content marketing, they pull up obvious ...

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Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

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Building a content marketing plan is essential for any new business. Marketing teams can refine their approach with the help of data. Using these tips and tools, your content creation process will ...