GEICO recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content. Radio listeners were able to use the SoundHound mobile application to identify the ...

One of the most familiar brand names on radio and television will appear be in a different spotlight next month, when GEICO will be honored for community service. The NAB Leadership Foundation will ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

The National Association of Broadcasters Leadership Foundation will honor GEICO with the 2022 Corporate Leadership Award during the 2022 Celebration of Service to America Awards. The award will be ...

It wasn't just your imagination: Geico was the biggest radio advertiser in 2010, with the ubiquitous discount insurance provider running a formidable 2.3 million broadcast radio spots over the course ...