The term ‘gamification’ has been around for over two decades, but it only truly became part of the wider public consciousness in 2010, when it began to be seen in many different areas of marketing, ...

This is Part I of “Gamification In Retail,” a four-part series dissecting Gamification: what it is, why it’s growing and how best-in-class retailers are leveraging it. Part II will appear in the March ...

Gamification is emerging as a favored tool for boosting customer engagement. Gamification combines “game mechanics” – such as point-based award systems and other non-traditional incentives – to build ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

As the retail industry continues to evolve, gamification has emerged as a powerful tool for customer engagement. By integrating game-like elements into the shopping experience, retailers are finding ...

As any adult who has downloaded Candy Crush or Angry Birds can attest, gaming isn’t just for kids anymore. And as any retailer can tell you, gamification strategies are a great way to get people to ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. According to ecommerceDB, a ...

In the changing digital environment, retail has been shifting its focus. No longer are the traditional methods the only viable strategies for retailers. Instead, there’s a lean towards strategies that ...

The book You’ve Been Played was written by a software developer who created one of the most popular gamified apps in the world. He writes, “over the years, I’ve found little evidence that most ...

A new report out of the U.K. suggests workers respond to gamification of the workplace with increased productivity—especially in retail, where half of the respondents indicated they might be more ...