The woman called with a concern about her neighbor: He seemed to have stopped shaving, and his overall hygiene was worrisome. At the other end of the line was a representative from the Community ...

The gatekeeper is a bane to new and experienced marketers. The gatekeeper is essentially a locked door standing between you and the person you need to speak with. If you don't explain yourself in the ...

At one time or another, all salespeople have been confronted with the dreaded gatekeeper—that office assistant or administrator who intercepts sales calls, blocking you from talking to the high-level ...

The term “gatekeeper” usually has a bad connotation in combat sports. To be one, it means regularly being on the cusp of greatness – but also regularly just short while someone else goes on to, in ...

Receptionists, clerks, secretaries and administrative assistants are the “gatekeepers” of business. An experienced gatekeeper is usually adept at screening cold calls and recognizing sales ...

Opinions expressed by Entrepreneur contributors are their own. When it comes to cold call sales, getting past the gatekeeper is the most important step. You can be the best salesperson in the world, ...