Today, on Record Store Day, thousands of people will queue outside independent shops not just for the music, but for the ...

“This generation has more spending money than you'd think,” DKC President Matthew Traub said. “Their economic influence is enormous.” ...

While they may think they're too cool to be cringey, there are actually several things Gen Z does that Gen Alpha already ...

India’s youngest consumers are emerging as a decisive force in shaping the country’s consumption economy, prompting brands to ...

Socially and culturally, I am a millennial baby. However, mentally and emotionally, I relate so much more with Gen Z and Gen ...

Add Yahoo as a preferred source to see more of our stories on Google. Today’s kids have more language and support to talk about their feelings, thanks to shifts in parenting, schools, and mental ...

Gen Z and Gen Alpha are buying snacks differently, forcing brands to rethink ingredients, packaging, and even trust. Have you ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young skin in mind—maybe it was a moisturizer borrowed from your mom's vanity or a ...

If your child has recently called someone a “choppleganger” or you’ve overheard the word floating around on TikTok, YouTube or in group chats, you’re not alone. The playful term has started popping up ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...